His business shuts down and he sends his relatives away. Each time, the Once-ler is filled with momentary remorse, but then continues to expand his business.įinally, the Once-ler chops down the last Truffula tree. One by one, he sends the Brown Bar-ba-loots, the Swomee Swans, and the Humming Fish away to seek a better life. The Lorax arrives at the Once-ler's door with various animals in tow, forcing him to see the effects of his factory's destruction of environment and pollution on the wildlife.

He employs all his relatives, and chops down more and more Truffula trees. He objects to the chopping down of the Truffula trees, but the Once-ler pays him no mind, and immediately begins expansion of his Thneed business. Immediately after this first chop, we are introduced to the Lorax, a small creature who appears to advocate for the trees that the Once-ler has begun chopping down. The Once-ler is captivated by the soft and beautiful tufts of the Truffula trees, and decides to chop down a tree and build a garment called a Thneed out of its tuft. This valley was pure and clean with life teeming throughout it. It begins with the Once-ler's arrival at a flourishing forest of Truffula trees and many interesting animals. He arrives at the tall, winding house of the Once-ler, and pays him in exchange for his story. The Lorax opens as a young boy walks down away from a town on the Street of the Lifted Lorax on a polluted, empty hill.

The lorax by dr seuss